Proposal Guidelines


Please read the grant program announcement for the background and goals of the Building Capacity for Health Advocacy program. If you have submitted a letter of inquiry and been invited to submit a full proposal, please follow these guidelines, and send any questions to [email protected].

The Rx Foundation’s new grant program aims to build:
(1) The capacity and infrastructure of state-level non-profit organizations in the US to champion issues that promote social justice through improved health and health care, and
(2) Enduring advocacy and citizen-engagement on local issues that impact health and health care in their communities.

The Rx Foundation seeks partnerships with organizations that function as hubs for building advocacy, citizen-engagement, and infrastructure among coalitions of non-profit organizations statewide. A hub organization must have a clear vision for impacting health and health care in the context of its state, a pragmatic plan for strengthening technical skills and infrastructure, and an effective team on the ground to lead the work with non-profit partners.

If you have not already done so, we encourage all applicants to complete the free Advocacy Capacity Tool (ACT!) developed by the Bolder Advocacy program at Alliance for Justice. This tool is designed to help organizations and coalitions gain a clearer understanding of their current assets and opportunities for strategic growth. This tool is designed to help organizations and coalitions gain a clearer understanding of their current assets and opportunities for strategic growth. Please note that your ACT! tool responses are confidential and the Rx Foundation does not have access to your answers. If you have any questions about the ACT!, please contact [email protected].

Grant Size and Scope

Grants are awarded for one to three years and range from $50,000 to $150,000 annually. Hub organizations are permitted to budget up to 10% of the total grant as general operating support (e.g, “indirect”). Hub organizations are encouraged to allocate a portion of the funding as field grants to non-profit partners in the capacity-building work.


The cover page to your proposal should include:

  • Organization Name
  • Executive Director
  • Project Director
  • Administrative Contact (if different)
  • Mailing Address
  • Phone | Email | Website
  • Geographic area covered by the hub applicant and non-profit partners
  • Anticipate grant period (MM/Year to MM/Year) of not more than 3 years
  • Total amount of funding requested (up to $150k per year)

We believe that sustained on-the-ground efforts and citizen-engagement are more important than short-term policy results. We also recognize that each community is different and starts with distinct challenges and resources. In your proposal narrative, help us to understand the context in which you are working.

Your proposal should answer the following questions, within the estimated space limits provided after each question.

  1. How do the goals of this grant program align with your mission? (1/2 page)
  2. Describe the key people, resources, experience, and strengths that allow you to serve as an anchor hub for building health advocacy among non-profit organizations in your state. (1/2 page)
  3. Tell us what strengths and expertise your team will bring to the learning community of organizations and leaders who are working toward similar goals elsewhere. (1/2 page)
  4. Describe health advocacy in your state or region, the specific personalities, challenges and opportunities. Prioritize the most critical goals for building capacity to champion issues that promote social justice through better health and better health care. (1/2 page)
  5. How will you build advocacy capacity and infrastructure in your state? (2-3 pages) Be specific about:
    • The non-profit groups and leaders you are partnering with, why they will be engaged, and how they will be empowered.
    • The communities and constituents who will be engaged, empowered, and organized.
    • The strategies and activities that you will use to work toward your goals.
    • If bringing in a consultant for technical assistance, how will you ensure that local capacity is built such that your community does not become dependent on outside expertise?
  1. How will you know if you and your partners are succeeding in moving toward the goals you have set? (1/2 page)
  2. Include three letters of support from non-profit groups that are committed to partnering on this work.
  3. Include a detailed budget and narrative.
      • Indirect costs for the applicant hub organization may be no more than 10% of the total budget. (Indirect costs represent the expenses of doing business that are not readily identified with a particular grant, contract, project function or activity, but are necessary for the general operation of the organization and the conduct of activities it performs.)
      • A portion of the total award may be used for field grants to non-profit partners in the capacity-building work.
      • The budget should be submitted in a format that will easily allow you to report actual spending against budgeted expenses in the same format.
      • In the justification, explain what Rx Foundation funding would allow you to do that would otherwise not be possible.


  • The proposal should use a minimum 12-point font.
  • All proposal materials should be submitted in PDF format.
  • The proposal should be submitted by email to [email protected]