Proposal Guidelines


Please read the grant program announcement for the background and goals of the Building Capacity for Health Advocacy program. If you have submitted a letter of inquiry and been invited to submit a full proposal, please follow these guidelines, and send any questions to [email protected].

The Building Capacity for Health Advocacy grant program aims to (1) boost the capacity and infrastructure of state-level non-profit organizations in the US to champion issues that promote social justice through better health and better health care, and (2) build enduring networks that can sustain advocacy and citizen-engagement on issues that impact health and health care in their communities.

The Rx Foundation seeks to build partnerships with organizations that will function as hubs for building advocacy and citizen-engagement capacity and infrastructure among networks and coalitions of non-profit organizations statewide. A hub organization must have a clear vision for impacting health and health care in the context of its state, a pragmatic plan for strengthening technical skills and infrastructure, and an effective team on the ground to lead the work with non-profit partners.

If you have not already done so, we encourage all applicants to complete the free Advocacy Capacity Tool (ACT!) developed by the Bolder Advocacy program at Alliance for Justice. This tool is designed to help organizations and coalitions gain a clearer understanding of their current assets and opportunities for strategic growth. Using this tool can bolster your application by helping you articulate how you plan to strengthen your organization’s capacity through participation in the grant program. Please note that your ACT! tool responses are confidential and the Rx Foundation does not have access to your answers. If you have any questions about the ACT!, please contact [email protected].

Grant Size and Scope

Grants will be awarded for one to three years and range from $50,000 to $150,000 annually. Hub organizations are permitted to budget up to 10% of the total grant as internal general operating support. Hub organizations are encouraged to allocate a portion of the budget as general-operating-support field grants to non-profit partners that engage with the hub in the capacity-building work.


The cover page to your proposal should include:

  • Organization Name
  • Executive Director
  • Project Director
  • Administrative Contact (if different)
  • Mailing Address
  • Phone | Email | Website
  • Geographic area covered by the hub applicant and non-profit partners
  • Anticipate grant period (MM/Year to MM/Year) of not more than 3 years
  • Total amount of funding requested (up to $150k per year)

Your grant proposal should answer the following questions. Please keep your answers within the estimated space limits provided after each question.

  1. Tell us about your organization’s structure and mission. How do the goals of this grant program align with your mission? (1/2 page)
  2. Tell us about your organization’s resources, experience, and strengths that would allow you to serve as an anchor hub for building health advocacy among non-profit organizations in your state. (1/2 page)
  3. Grantees of this program will participate in a learning community to learn from experts and each other about strategies for building advocacy capacity and infrastructure. Tell us what strengths and expertise your team will bring to the learning community of organizations and leaders who are working toward similar goals around the country. (1/2 page)
  4. Tell us about the current status of health advocacy in your state or region, summarizing specific challenges and opportunities, and naming the most critical needs for building capacity and infrastructure to champion issues that promote social justice through better health and better health care. (1/2 page)
  5. Tell us about your vision for building advocacy capacity and infrastructure in your state. (3 pages)
    • Be specific about your goals for building capacity and infrastructure to promote social justice through better health and health care in your state.
    • Be specific about the strategies and tactics that you will use to work toward your goals.
    • Be specific about the number and nature of non-profit groups and leaders who are committed to participating, as well as any outside consultants that you will engage.
    • Be specific about the communities and constituents who will be engaged, empowered, and organized.
    • Be specific about your planned activities and timeline.
    • Explain how the work funded by this grant fits into the big picture of ongoing work to build advocacy capacity in your state or region.
  1. How will you track progress and know if you and your partners are succeeding in moving toward the goals you have set for building advocacy capacity and infrastructure? (1/2 page)
  2. Define the results you believe can be achieved in your state over time with the inputs, partnerships, and strategies that you have laid out in this proposal. How will this work impact people’s lives? How will this grant help you and your partners build power and improve advocacy for social justice through better health and health care in the long term? (Please remember that sustained on-the-ground advocacy and citizen-engagement is more important to us than short-term policy outcomes.) (1 page)
  3. Include three letters of support from non-profit groups that are committed to participating in the work you outlined in the proposal.
  4. Include a detailed budget and narrative.
    • Indirect costs for the applicant hub organization may be no more than 10% of the total budget.
    • You are encouraged to budget some portion of the total award as general-operating-support field grants to non-profit partners that engage with the capacity-building work.
    • The budget should be submitted in a format that will easily allow you to report actual spending against budgeted expenses in the same format.
    • In the narrative, clearly explain what this funding would allow you to do that would otherwise not be possible.


  • The proposal should use a minimum 12-point font.
  • All proposal materials should be submitted in PDF format.
  • The proposal should be submitted by email to [email protected]